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PROBLEMS
solutions
LACK OF TRANSPARENCY & MISALIGNED GOALS
Black box models & algorithms do not favor marketers’ goals. Instead, they account for marketplace revenues.
PERSONALIZED ALGORITHM
Analysis & buying algorithms are customized for any KPI using all available data (1st & 3rd party) while accounting for all industry rules, guidelines or other variables.
VOLATILE & COMPETITIVE MARKETPLACES
Supply, Demand & Data marketplaces are disjointed. Rapidly changing rules make it hard to adapt strategy (i.e., Cookie-less world & 1st vs 2nd price auction) & algorithms.
ITERATIVE LEARNING ALGORITHM
Adapt each algorithm by continuously testing, learning & matching results with desired output. This feedback is processed repeatedly to fine-tune & maximize performance.
PERFORMANCE INEFFICIENCY & DISPARITY
Algorithms and business models VARY between marketplaces results in gross inefficiency
& disparity across Omnichannel platforms.
MARKETPLACE AGNOSTIC & OMNICHANNEL
Leverage your algorithm across any Omnichannel marketplace to understand performance attribution better and be more efficient & effective with ad spends.
LACK OF ACCESS TO EXCEPTIONAL DATA SCIENTITS
World-class data scientists are in high demand making it awfully hard to find exceptional talent, difficult to retain, and extremely
expensive to employ.
AWARD WINNING TEAM OF DATA SCIENTISTS
Team of world-class scientists and real-world AI practitioners, equipped with a state-of-the-art Machine Learning development environment.
Expand your resources!
services
An Ai/ML Omnichannel Agency. Leverage our data scientists as your own and activate your data within media.
Make the IteraTV team your own!
Access to data scientists with state of the art Machine Learning environment applying advanced processing techniques
Own all intelligence to inform all marketing across any platform
Dedicated access to an award winning team with “BIG TECH” experience
Identify audience with exceptional accuracy
Ai Media Buying
IteraTV team executes & manages your campaigns through our preferred list of programmable bidders
and marketplaces
Take all intelligence and apply across independent, Omnichannel, marketplaces
Maintain, optimize, ingest new data, and evolve algorithms to continually enhance value of data & maximize performance
Get a jump on the cookie-less era - Retain, and maximize, performance long-term
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